Client work · 2019 · for Carla Technologies

Guzo

Completely rethink and architect a solution as Croozen rebranded to Guzo with a new focus on travel in 90 days.

Client
Carla TechnologiesTwo projects, 2018–2019
We built
Cloud Platform and API
With
Ruby, Rails, Sidekiq

No longer runningguzo.io

An illustration of two friends in a turquoise convertible, one waving, above the Guzo logo.

Two projects for Carla Technologies · since 2018

  1. 2018No longer runningCroozenA social ride sharing app, connecting riders and drivers for trips to new places.Read the case study
  2. 2019 · You’re reading thisNo longer runningGuzoA social travel platform for sharing trips and discovering new destinations.

The challenge

In less than 90 days, completely redesign and create a new cloud backend as Croozen rebranded to Guzo focusing on travel experiences.

What we made

We had to move fast, but still outline user stories, review Zeplin designs and iterate constantly on new requirements while building out massive changes to the cloud API.

The Guzo app's Trips feed on a phone, showing posted trips such as "Spain dec 2018", surrounded by toy building bricks

Redesigned Architecture

With only 90 days to completely redesign a live mobile app backend solution, we had to move fast and stay organized to avoid sacrificing quality.

While performing an abbreviated discovery and user story writing session, we juggled ever changing minute changes to functionality and requirements as designs were being completed by a partnering vendor and mobile app development undergoing in parallel as well.

We had a lot of small pieces to put together with our usual goal of delivering high quality, well tested code in a working platform product.
A hand holding a phone in a car, showing the Guzo Explore screen with destinations like Santorini and The Bahamas

Development and Launch

On top of the changing landscape, there were massive processes and parts of the existing codebase that had to be removed and rethought, while introducing many new features and experiences.

We had to continue to support the live production API but also make a clean break as we removed large portions of the product platform features in preparation for a complete rebrand.

With the cloud backend pared down as much as possible, we created and deployed features at a break neck pace, relying upon our extreme attention to detail and constant communication with the other vendors to deliver a comprehensive product to Carla.

The Guzo Friends screen on a Samsung phone lying on a road map, listing recommended friends with Follow buttons

Launch & Beyond

At the end, we were able to deploy a completely new product, called Guzo, breaking from the roots as a ride sharing app and launching as a premiere social travel experience platform.

We hope to continue this exciting journey and bring even more exciting functionality to the amazing Guzo ecosystem!

More for Carla Technologies

Two projects for Carla Technologies

All the client work

2018 to 2019

  1. 2018 No longer runningCroozenA social ride sharing app, connecting riders and drivers for trips to new places. Read the case study
  2. 2019
    No longer runningGuzoA social travel platform for sharing trips and discovering new destinations. You’re reading this