Our Thoughts and Stories, page 3 of 6
It's hard to write when we're always so busy creating for our amazing clients! However, we do find time sometimes to share our thoughts on crafting Rails, iOS and Mac apps out of Knoxville, TN.






Using Before Destroy and Has Many in Rails
- Thu - Aug 03, 2017
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- By Matt Millsaps-Brewer
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- ruby-on-rails
A quick tip for utilizing a before_destroy callback in Rails alongside associations.
Expanding Objects in Stripe API
- Tue - Aug 01, 2017
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- By Matt Millsaps-Brewer
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- ruby-on-rails
Learn this quick tip to reduce the number of API requests and speed up your payments integration.
How We Approach a New Project
- Wed - Jul 12, 2017
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- By Matt Millsaps-Brewer
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- entrepreneurship
Learn how we discuss, analyze, suggest and provide a Project Assessment to new customers to guide and advise on new projects.
Official Launch of Equus Hub for iOS
- Mon - Jun 26, 2017
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- By Matt Millsaps-Brewer
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- ruby-on-rails, iOS
We're excited to share our latest software launch, partnering with TouchTap, to develop a peer-2-peer marketplace and social networking platform for Equestrian enthusiasts and professionals.
Good Tech Disrupts Established Markets Easily - Trucker Path
- Mon - Jun 19, 2017
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- By Matt Millsaps-Brewer
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- entrepreneurship
Don't just set out to "disrupt" a market, do so by providing a truly valuable software solution and win the hearts of your customers.
WWDC 2017 and You
- Tue - Jun 13, 2017
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- By Matt Millsaps-Brewer
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- entrepreneurship
Apple's WWDC Conference always brings a slew of design and platform changes and provides a hint at what Apple sees for the future of the Mac and mobile.
5 Wishes for Apple's 2017 WWDC
- Mon - Jun 05, 2017
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- By Matt Millsaps-Brewer
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- entrepreneurship
Here are the 5 wishes we have for today's WWDC keynote from Apple, ranging from design, to UX, to iTunes.
Aboriginal Apprenticeship Board of Ontario Portal Software Launch
- Mon - May 01, 2017
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- By Matt Millsaps-Brewer
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- ruby-on-rails, project-management
We're so very proud to have worked with our friends at Animikii, Inc out of Victoria, British Columba, to create a platform allowing employers, tradespeople, mentors and career seekers to connect and share experiences for the Aboriginal Apprenticeship Board of Ontario.
Announcing Our Entrepreneur Video Series
- Thu - Apr 20, 2017
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- By Matt Millsaps-Brewer
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- entrepreneurship
We're really excited to offer something new and hopefully addictive (and of course helpful) - video series just for founders!
5 Software Solutions that Failed with Poor Marketing
- Thu - Apr 13, 2017
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- By Matt Millsaps-Brewer
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- entrepreneurship
Successfully identifying your target audience and validating your market early on are key to launching your software solution successfully. Read on to see failed software solutions and how to recover from a failed launch.
3 Tips to Identify the Target Audience for Software Solutions
- Mon - Apr 10, 2017
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- By Matt Millsaps-Brewer
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- entrepreneurship
Early on in your process of starting your new software project, you're spending a lot of time just figuring out who you should be selling your product to, and where they hang out and you're most likely to find them.
Why Market Validation is Important to Launching Software Solutions
- Thu - Apr 06, 2017
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- By Matt Millsaps-Brewer
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- entrepreneurship
Most people don't like homework, but that's exactly what we tell all our clients thinking of launching a new product with Lotus - do your homework!
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