Successfully identifying your target audience and validating your market early on are key to launching your software solution successfully. Read on to see failed software solutions and how to recover from a failed launch.

• Importance of identifying your target audience
• Why market validation is important to the launch of your software solution

5 must reads for understanding failed software solution launches and how to recover

• Why most product launches fail
• Why Most Marketers Fail to Understand Their Target Audience
• 7 Reasons New Products Fail
• Four Marketing Mistakes You Will Make Without Demographic Research
• How to recover from a Failed Product Launch